Many B2B sales and marketing teams work from a flawed MQL model. That disconnect—one that a majority of marketing teams face—can cost companies 10 percent of revenue every year, creating numerous inefficiencies and a strained relationship with sales that lacks trust.
So how can sales and marketing create shared goals that both teams are accountable for? In this webinar, you'll learn:
Why the MQL is no longer a relevant way to measure success
How to align your teams on what makes a qualified lead
3 strategies to improve marketing measurement
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