It’s no secret that how your prospects make purchasing decisions has evolved rapidly in the past several years, but our goals and tactics have been slower to change. In this webinar, we're featuring new research on how marketers are adapting to this changing environment.
In this webinar, you'll learn:
What metrics modern marketers build their strategies around today
Why sales teams are overwhelmingly dissatisfied with marketing leads
How to deliver on sales-focused goals
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